We have all read the headlines that more and more people are starting businesses today than ever before, but one thing the headlines are NOT telling us are the mistakes people make when they launch this new life for themselves. These are the two mistakes that I see people making all the time: Not realizing […]

I get asked ALL the time: “What should I trademark, Nequosha?” Well, the first thing you should consider trademarking is your brand name. Then, if applicable, your signature course name, and third, any other income-producing assets you may have. Your brand name is undoubtedly your company’s most important asset. This is how you present yourself […]

One thing I hear all of the time is: Nequosha, I created it first, doesn’t that count for something?  Well yes and no – my friend. If you wait too long, please be aware that people will steal your idea, your brand, and everything else you leave exposed in your business.  If you do not […]

​​1. You are being approached by others to sell your goods and/or services. Have you been approached by other individuals or companies that are interested in purchasing your company and/or goods or services? This is a tell-tale sign that your business and the goods or services you are offering are highly sought after, which means […]

  Contracts are essential to business. You need to have a written contract for goods and services. Depending on what goods or what services you are selling, it may be required. Depending on where you are located, it also may be required under the UCC (Uniform Commercial Code). You may be required to have it […]

    A trademark is a federal protection tool that protects your name, your slogan, your signature sound, signature trade dress color, and many other things as it relates to your business. People seek out trademark protection because they would like to enforce their rights that come with creating something and protecting it such as […]

  Often times as creators we create things and do not protect them and they get stolen. How do I know what is a valuable asset that needs to be protected? There is a whole plethora of things to consider but let’s go through a few things. The look and feel of your business For […]

  How do you protect your business assets when you are interacting with social media communities such as Instagram, Facebook, email threads, etc.? Interacting with like-minded individuals and sharing with them is important. This is part of the community that you may be a part of. However, be limited in what you share and how […]