As business owners, it is important to evaluate your intellectual property at the end of the year. Intellectual property (IP) is an important asset for any business, and it is important to take a step back and assess the value of your IP at the end of the year.

Artificial Intelligence (AI) is becoming increasingly popular in the technology world, and this includes the use of AI-based photo applications. With the ability to edit and enhance digital images, AI-based photo applications can be incredibly useful for photographers and other digital artists. However, there are potential dangers associated with the use of these applications that […]

You are in the shower and that solution to the problem that you have been pondering for weeks finally hits you! But, in the moment, you think that you’ll write it down later or somehow remember it later and that’s how the story ends, right? Nope, you end up forgetting that brilliant idea of yours. […]

We have all read the headlines that more and more people are starting businesses today than ever before, but one thing the headlines are NOT telling us are the mistakes people make when they launch this new life for themselves. These are the two mistakes that I see people making all the time: Not realizing […]

One thing I hear all of the time is: Nequosha, I created it first, doesn’t that count for something?  Well yes and no – my friend. If you wait too long, please be aware that people will steal your idea, your brand, and everything else you leave exposed in your business.  If you do not […]

​​1. You are being approached by others to sell your goods and/or services. Have you been approached by other individuals or companies that are interested in purchasing your company and/or goods or services? This is a tell-tale sign that your business and the goods or services you are offering are highly sought after, which means […]

  Contracts are essential to business. You need to have a written contract for goods and services. Depending on what goods or what services you are selling, it may be required. Depending on where you are located, it also may be required under the UCC (Uniform Commercial Code). You may be required to have it […]

    A trademark is a federal protection tool that protects your name, your slogan, your signature sound, signature trade dress color, and many other things as it relates to your business. People seek out trademark protection because they would like to enforce their rights that come with creating something and protecting it such as […]

  What Do You Do If You Get a Chargeback? There are three questions you need to ask yourself if this happens. Do I actually have a policy that supports me in the event that this happens? You need contracts and documentation. You need to have things written down. You need to have a system […]

  Often times as creators we create things and do not protect them and they get stolen. How do I know what is a valuable asset that needs to be protected? There is a whole plethora of things to consider but let’s go through a few things. The look and feel of your business For […]