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As business owners, it is important to evaluate your intellectual property at the end of the year. Intellectual property (IP) is an important asset for any business, and it is important to take a step back and assess the value of your IP at the end of the year.

Intellectual Property Audit – End-of-Year Review

We have all read the headlines that more and more people are starting businesses today than ever before, but one thing the headlines are NOT telling us are the mistakes people make when they launch this new life for themselves. These are the two mistakes that I see people making all the time: Not realizing […]

2 Massive Mistakes When Starting a Business!

I get asked ALL the time: “What should I trademark, Nequosha?” Well, the first thing you should consider trademarking is your brand name. Then, if applicable, your signature course name, and third, any other income-producing assets you may have. Your brand name is undoubtedly your company’s most important asset. This is how you present yourself […]

3 Things You Should Trademark Now!

One thing I hear all of the time is: Nequosha, I created it first, doesn’t that count for something?  Well yes and no – my friend. If you wait too long, please be aware that people will steal your idea, your brand, and everything else you leave exposed in your business.  If you do not […]

But I Created It First…

​​1. You are being approached by others to sell your goods and/or services. Have you been approached by other individuals or companies that are interested in purchasing your company and/or goods or services? This is a tell-tale sign that your business and the goods or services you are offering are highly sought after, which means […]

5 Signs It’s Time to Hire An IP Lawyer

When people are entering a business, they are looking for some sort of freedom. Sometimes that freedom is financial. They may want more money or they want more time because of health, family, personal or other reasons to do whatever they want to do. They have the technical skills for their business. For example, a […]

3 Common Mistakes Business Owners Make

  Contracts are essential to business. You need to have a written contract for goods and services. Depending on what goods or what services you are selling, it may be required. Depending on where you are located, it also may be required under the UCC (Uniform Commercial Code). You may be required to have it […]

What Are Some Key Things To Put In A Contract?

  What Do You Do If You Get a Chargeback? There are three questions you need to ask yourself if this happens. Do I actually have a policy that supports me in the event that this happens? You need contracts and documentation. You need to have things written down. You need to have a system […]

What To Do If I Get a Chargeback?

  Don’t do it. Do not do it. Do not do it. No matter how much money you think you are going to make, do not do it. It is not worth the headache and stress. But, if you are going to do it, here are some safeguards you can always have in place and […]

Should I Go Into Business With My Familly?

  How do you protect your business assets when you are interacting with social media communities such as Instagram, Facebook, email threads, etc.? Interacting with like-minded individuals and sharing with them is important. This is part of the community that you may be a part of. However, be limited in what you share and how […]

Should I Share My Ideas on Social Media?