There’s a lot of talk in these internet streets about what makes a successful business. Everything gets thrown on the table, from marketing to the right people to setting up proper operations.  Although all those answers hold their weight in helping a business owner succeed, none of them hold a candle to what can make […]

You are in the shower and that solution to the problem that you have been pondering for weeks finally hits you! But, in the moment, you think that you’ll write it down later or somehow remember it later and that’s how the story ends, right? Nope, you end up forgetting that brilliant idea of yours. […]

We have all read the headlines that more and more people are starting businesses today than ever before, but one thing the headlines are NOT telling us are the mistakes people make when they launch this new life for themselves. These are the two mistakes that I see people making all the time: Not realizing […]

I get asked ALL the time: “What should I trademark, Nequosha?” Well, the first thing you should consider trademarking is your brand name. Then, if applicable, your signature course name, and third, any other income-producing assets you may have. Your brand name is undoubtedly your company’s most important asset. This is how you present yourself […]

One thing I hear all of the time is: Nequosha, I created it first, doesn’t that count for something?  Well yes and no – my friend. If you wait too long, please be aware that people will steal your idea, your brand, and everything else you leave exposed in your business.  If you do not […]

​​1. You are being approached by others to sell your goods and/or services. Have you been approached by other individuals or companies that are interested in purchasing your company and/or goods or services? This is a tell-tale sign that your business and the goods or services you are offering are highly sought after, which means […]

When people are entering a business, they are looking for some sort of freedom. Sometimes that freedom is financial. They may want more money or they want more time because of health, family, personal or other reasons to do whatever they want to do. They have the technical skills for their business. For example, a […]

  Contracts are essential to business. You need to have a written contract for goods and services. Depending on what goods or what services you are selling, it may be required. Depending on where you are located, it also may be required under the UCC (Uniform Commercial Code). You may be required to have it […]

  Often times as creators we create things and do not protect them and they get stolen. How do I know what is a valuable asset that needs to be protected? There is a whole plethora of things to consider but let’s go through a few things. The look and feel of your business For […]

What is a contract dispute? A contract dispute is simply a situation where you entered into a legal binding agreement with another person where you agreed to perform certain obligations and the other party agreed to perform certain obligations. However, sometimes, in business, we all learn that things are not always that clear and things […]