Having a registered trademark is an important asset for any business. A registered trademark provides legal protection for a business’s brand and helps to distinguish it from competitors. It also helps to protect the business’s reputation and goodwill, by preventing others from using the same or similar marks. A registered trademark can help a business […]

Having a registered trademark is an important asset for any business. A registered trademark provides legal protection for a business’s brand and helps to distinguish it from competitors. It also helps to protect the business’s reputation and goodwill, by preventing others from using the same or similar marks. A registered trademark can help a business […]

You’ve got your business name and logo down. Shoot, you’ve probably even started using a catchy slogan that’s building some real brand awareness. You’re out here making MOVES.  BUT—and yes, there has to be a “but,” as a business lawyer, I wouldn’t be doing my job if I didn’t play devil’s advocate and come through […]

You’ve got your business name and logo down. Shoot, you’ve probably even started using a catchy slogan that’s building some real brand awareness. You’re out here making MOVES.  BUT—and yes, there has to be a “but,” as a business lawyer, I wouldn’t be doing my job if I didn’t play devil’s advocate and come through […]

You are in the shower and that solution to the problem that you have been pondering for weeks finally hits you! But, in the moment, you think that you’ll write it down later or somehow remember it later and that’s how the story ends, right? Nope, you end up forgetting that brilliant idea of yours. […]

You are in the shower and that solution to the problem that you have been pondering for weeks finally hits you! But, in the moment, you think that you’ll write it down later or somehow remember it later and that’s how the story ends, right? Nope, you end up forgetting that brilliant idea of yours. […]

We have all read the headlines that more and more people are starting businesses today than ever before, but one thing the headlines are NOT telling us are the mistakes people make when they launch this new life for themselves. These are the two mistakes that I see people making all the time: Not realizing […]

We have all read the headlines that more and more people are starting businesses today than ever before, but one thing the headlines are NOT telling us are the mistakes people make when they launch this new life for themselves. These are the two mistakes that I see people making all the time: Not realizing […]

I get asked ALL the time: “What should I trademark, Nequosha?” Well, the first thing you should consider trademarking is your brand name. Then, if applicable, your signature course name, and third, any other income-producing assets you may have. Your brand name is undoubtedly your company’s most important asset. This is how you present yourself […]

I get asked ALL the time: “What should I trademark, Nequosha?” Well, the first thing you should consider trademarking is your brand name. Then, if applicable, your signature course name, and third, any other income-producing assets you may have. Your brand name is undoubtedly your company’s most important asset. This is how you present yourself […]

One thing I hear all of the time is: Nequosha, I created it first, doesn’t that count for something?  Well yes and no – my friend. If you wait too long, please be aware that people will steal your idea, your brand, and everything else you leave exposed in your business.  If you do not […]

One thing I hear all of the time is: Nequosha, I created it first, doesn’t that count for something?  Well yes and no – my friend. If you wait too long, please be aware that people will steal your idea, your brand, and everything else you leave exposed in your business.  If you do not […]

​​1. You are being approached by others to sell your goods and/or services. Have you been approached by other individuals or companies that are interested in purchasing your company and/or goods or services? This is a tell-tale sign that your business and the goods or services you are offering are highly sought after, which means […]

​​1. You are being approached by others to sell your goods and/or services. Have you been approached by other individuals or companies that are interested in purchasing your company and/or goods or services? This is a tell-tale sign that your business and the goods or services you are offering are highly sought after, which means […]

When people are entering a business, they are looking for some sort of freedom. Sometimes that freedom is financial. They may want more money or they want more time because of health, family, personal or other reasons to do whatever they want to do. They have the technical skills for their business. For example, a […]

When people are entering a business, they are looking for some sort of freedom. Sometimes that freedom is financial. They may want more money or they want more time because of health, family, personal or other reasons to do whatever they want to do. They have the technical skills for their business. For example, a […]

  Contracts are essential to business. You need to have a written contract for goods and services. Depending on what goods or what services you are selling, it may be required. Depending on where you are located, it also may be required under the UCC (Uniform Commercial Code). You may be required to have it […]

  Contracts are essential to business. You need to have a written contract for goods and services. Depending on what goods or what services you are selling, it may be required. Depending on where you are located, it also may be required under the UCC (Uniform Commercial Code). You may be required to have it […]

    A trademark is a federal protection tool that protects your name, your slogan, your signature sound, signature trade dress color, and many other things as it relates to your business. People seek out trademark protection because they would like to enforce their rights that come with creating something and protecting it such as […]

    A trademark is a federal protection tool that protects your name, your slogan, your signature sound, signature trade dress color, and many other things as it relates to your business. People seek out trademark protection because they would like to enforce their rights that come with creating something and protecting it such as […]