I get asked ALL the time: “What should I trademark, Nequosha?” Well, the first thing you should consider trademarking is your brand name. Then, if applicable, your signature course name, and third, any other income-producing assets you may have.
Your brand name is undoubtedly your company’s most important asset. This is how you present yourself to the world and your clients. Imagine if another company or individual starts using your brand name. This would not only confuse clients but potentially and likely would tarnish your reputation as well. If you trademark your brand name, you gain the exclusive right to use your brand name and can prevent others from using that same brand name in connection with the same goods or services that you are offering. If your company is in the business of selling courses or programs, you definitely should consider trademarking your signature course or program. The same reasoning applies here- if you do not trademark, someone else can and very well may use your signature course name. If you have any other income producing assets such as the name of a signature line of products or a name of a system or method that you created, you should trademark that.
Waiting too long to secure these things could leave them exposed to others beating you to the USPTO door and I would HATE to be the one to tell you, um, someone has already filed it!
Don’t let this be you as we all know how long you’ve been typing away on that keyboard or writing away in that journal with the bent pages.