There are a few small things you can do you to improve your business without that much effort and ensure you are providing the best customer experience for your consumers and maintaining legal compliance standards.

NO. 1 – PAYMENT SYSTEMS

MONEY! DINERO! PAPER! CHEESE! Whatever you want to call it, your business needs it or you don’t really have a business my friend, now do you? So tell me, how are you accepting payments? If you are accepting business payments from the company whose’s logo is green and white and can only be accessed via a mobile device then STOP! STOP IT RIGHT NOW! Do not take another payment this way, please and thank you.

Let me back up a second.

The company I am referring to is Cash App. Cash App is one of several popular peer-to-peer transaction services like PayPal, Venmo, Zelle who allow users to accept payments for products and send money to friends, coworkers, family, etc. Notice what’s missing from that list: clients!

Now, Nequosha, I use Cash App without any issues or problems, why should I stop now? Well my friend let me list the reasons why:

A – Cash App payments are instant and cannot be canceled

B – Cash App accounts are NOT FDIC insured — um hackers anyone?

C – Cash App balances cannot earn you interest

D – You can only withdraw a small amount daily

E – No fraud protection for authorized payments

You know, I could keep going here, but I think you get what I’m trying to tell you, no?

Next, do you really want your customer experience to be centered around a mobile app only? Always keep your customer’s experience in mind when developing your customer experience. Just think you’ve just explained the value in your $$$ deliverable and the prospect says great, I’m in, how can I pay you and you find yourself saying, Cash App me. EWWWWW, no!

Take it from me – you can command more ANNDDDDD your clients perception of your value will drastically increase just simply how you’ve developed your customer experience by accepting payments.